An AI ops agent for e-commerce brands. It turns your SOPs into a knowledge base your whole team can ask, in chat or by text, and it keeps every warehouse in sync when things change: your own, a 3PL's, or both.

Does my warehouse have to adopt it?

No. Your warehouse contact needs no login and no training. They answer an email or a text, whether that's your own floor lead or a 3PL across the world.

No. Your WMS moves inventory. Bullwhip runs the knowledge around it: what the rules are, where they came from, and what changed.

What does it replace?

The email thread, the folder of PDFs nobody opens, and the one person who remembers everything.

Your SOPs stay yours. Every workspace is isolated at the database level, everything moves encrypted, and your documents aren't used to train AI models. The privacy policy spells it out in plain language.

You request a pilot, a founder replies, and we set up your workspace together with your real documents.

Pilots are scoped together. There's no price page because there's no self-serve product yet.

Terms of Service.

Effective Date: July 6, 2026

These terms are the agreement between you and Bullwhip, Inc. (“Bullwhip,” “we,” “us”) for the website at bullwhip.so and the application at app.bullwhip.so. By using either, you accept them. If you're accepting for a company, you're telling us you have the authority to do that.

Your content is yours, our service is ours, the AI is a tool your team reviews and not a decision-maker, and if your organization signed a separate agreement with us, that signed agreement wins wherever the two disagree.

1. Signed agreements come first

Most of our customers work with us under a pilot agreement or other signed contract. Where a signed agreement and this page conflict, the signed agreement controls. This page covers everyone and everything else, including team members invited into a workspace who never signed anything.

2. Accounts and workspaces

You need an account to use the application, and you're responsible for what happens under it. Workspace administrators can invite members; by accepting an invitation and using the service, members agree to these terms too. Administrators are responsible for who they invite and for the permissions they hand out. Keep your sign-in method to yourself, and tell us at help@bullwhip.so if you think your account is compromised.

You must be at least 18 and able to form a binding contract. The service is a workplace tool; it is not for children, and we don't knowingly let them on it.

3. What the service is

Bullwhip reads your operating documents, answers your team's questions with citations, translates, checks photos of fulfillment work against your documented standards, and, when your docs don't have the answer, asks the person your workspace designates and records what comes back. It works in the app and, where enabled, over SMS and WhatsApp.

The outputs are informational. They are generated by artificial intelligence, they can be wrong, and they are provided for review by your team, not as a substitute for it. The service does not make employment, financial, or legal decisions about anyone, and you agree not to use it as the sole basis for decisions like those. When it matters, check the cited source.

4. Your content

Everything you upload or send through the service stays yours. You give us the limited license we need to operate the service on it: to store it, process it, display it back to your team, and create the derived material (extracted text, summaries, embeddings) that makes it searchable and answerable. That license exists to run the service for you, ends with your account except as our Privacy Policy describes, and is not a right to use your content for anything else. We do not use your content to train AI models.

Outputs the service generates for your workspace (answers, summaries, translations, verification results) are yours to use in your operations. They remain informational per Section 3, and we make no promise that any output is free of third-party claims.

You're responsible for having the rights to what you upload and for the instructions your workspace gives the service, including who it designates as contacts.

5. Our service

The software, the design, and everything that makes the service run belong to Bullwhip and its licensors. We give you a limited, non-exclusive, non-transferable right to use the service for your internal business operations while these terms are in effect. That license doesn't include copying or reselling the service, reverse engineering it (except where the law preserves that right for you), or building a competing product from it. If you send us feedback, we can use it without owing you anything.

We're building with pilot customers, so features may change, improve, or be withdrawn as we go. Section 16 covers how you hear about material changes.

6. Acceptable use

Use the service lawfully and for what it's built for: running your operation. What that rules out is what you'd expect: breaking the law, infringing anyone's rights, spam or unsolicited messages, malware, probing or overloading our systems, processing data you have no right to process, and using the escalation and messaging features to reach people who opted out or have no relationship with your operation. These rules protect every workspace on the service, and we can suspend or terminate accounts that cross them.

If you believe content on the service infringes your copyright, send a notice to help@bullwhip.so. We handle notices under the Digital Millennium Copyright Act and terminate the accounts of repeat infringers.

7. Confidentiality

Inside a workspace you'll see things that aren't yours to share: your employer's SOPs, other members' questions, escalation threads. Keep non-public information from the workspace confidential and use it only for the work. The same duty runs both ways: we treat your content as confidential per the Privacy Policy, and neither obligation covers what's already public or independently known.

8. Text messaging

SMS and WhatsApp messaging is optional and opt-in, per person. Message frequency varies with your team's use. Message and data rates may apply. Reply STOP at any time to stop receiving messages, or HELP for help. Consent to receive messages is not a condition of using the service. Our Privacy Policy covers how messaging data is handled.

9. Privacy

Our Privacy Policy explains what we collect, why, who handles it, and how to tell us to stop. It's part of these terms.

10. Fees

Fees, if any, are set in your signed agreement or order form. We won't start charging for something you're using for free without telling you first.

11. Disclaimers

The service is provided “as is” and “as available.” To the fullest extent the law allows, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We don't warrant that the service will be uninterrupted, error-free, or that AI outputs will be accurate or complete. Some places don't allow certain disclaimers, so some of this may not apply to you.

12. Limitation of liability

To the fullest extent the law allows: neither party is liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, or data, however caused. Our total liability under these terms is capped at the amount you paid us in the twelve months before the claim arose, or one hundred U.S. dollars if you haven't paid us anything. These limits don't apply where the law says they can't, and nothing here limits either party's liability for willful misconduct or fraud.

13. Indemnity

If a third party comes after us because of content you uploaded, instructions your workspace gave, or your breach of these terms, you'll defend us and cover the resulting costs. We'll tell you promptly and let you run the defense, and we may join it with our own counsel at our own expense. Neither side settles anything that binds the other or admits fault on the other's behalf without that party's consent.

14. Term and termination

These terms apply while you use the service. You can stop any time; workspace administrators can close a workspace by contacting us. We can suspend or terminate for breach, for legal risk, or if the service winds down, and we'll give notice unless the situation makes that impossible. After termination you get a reasonable window to export your content, and then deletion runs per the Privacy Policy. Sections that by their nature should survive (your content ownership, disclaimers, liability limits, indemnity, governing law) survive.

15. The boilerplate

Assignment. You can't assign these terms; we can, in a merger, acquisition, or sale of the business. Force majeure. Neither party is on the hook for delays caused by events beyond its reasonable control. Export. You confirm you're not on a U.S. denied-party list and won't use the service in violation of U.S. export or sanctions laws. No agency. We're independent contractors; nothing here makes either of us the other's agent, partner, or employer. Entire agreement. These terms, the Privacy Policy, and any signed agreement are the whole deal; nothing said on a call or in a demo modifies them, and amendments happen per Section 16.

16. Changes

We may update these terms. For material changes we'll update the effective date and notify affected users by email or in-app notice before the changes take effect. No silent edits. Continuing to use the service after the effective date means you accept the new terms.

17. Governing law and disputes

These terms are governed by the laws of the State of Washington, United States, without regard to conflict-of-law rules. Disputes go to the state or federal courts in King County, Washington, and both parties consent to that venue. If a court finds part of these terms unenforceable, the rest stands. Our not enforcing a term today doesn't waive it tomorrow.

18. Contact

Bullwhip, Inc.
1522 Western Ave, STE 82527
Seattle, Washington 98101, United States
help@bullwhip.so